From the August 2006 issue of Entrepreneur

When Tim DeMello is hiring, he visits popular social sites like MySpace and Facebook to see what, if anything, applicants have posted there.

Searching for someone's online footprint from the comforts of his office is quick and easy, says DeMello, 47, founder and CEO of Ziggs, a 2-year-old, 15-employee Boston company that runs an online search directory and community for professionals. It's also cost-effective. Online searches can save entrepreneurs the money they would invest in a traditional third-party background check. And they help entrepreneurs sketch an applicant's character.

Employers can reject applicants based on what they find, and they don't have to tell applicants why they were rejected or even that an online search was done. Some job seekers are learning about the perils of online journaling the hard way. DeMello was shocked recently to find that an intern divulged on Facebook that his workday consisted of "screwing around on IM" and "talking to my friends and getting paid for it." DeMello showed the entries to the intern, who fessed up and was fired.

Christopher Cobey, senior counsel with Littler Mendelson P.C. in San Jose, California, thinks employers should bring up significant information from online searches during interviews. Remember, it's a chance for the applicant to get the monkey off his or her back, too.

Pam Dixon, executive director of the World Privacy Forum in San Diego, thinks lawsuits over internet snooping are only a matter of time. "No matter which way you slice it, it's a circumvention of the Fair Credit Reporting Act," she says.

For now, the onus is on applicants to put their best footprint forward, even if it's too late. "A lot of [applicants] won't get callbacks, period," DeMello says. "You are what you post."