This ad will close in

How Podcasting Can Help Your Business

Learn how podcasting can help your business.

Podcasting is no longer a niche web phenomenon--today, it's a serious business tool. For the right type of business, it offers a great way to connect with your online visitors and customers, while also enhancing your online marketing message. If you have content relevant to your business that would fit well in this downloadable audio format, it could be worth trying out.

New tools put podcasting within just about anyone's reach. Visit Yahoo!'s podcastinghub for a quick primer on what you need for a do-it-yourself podcast. The necessary equipment includes a microphone, sound-recording software and an MP3 encoder. Now talk. Give news that's rel-evant to your business area. Offer your insights and expertise. You don't have to hammer home your marketing message, but provide useful information that will bring listeners back and encourage them to check out your website.

Other sources for podcasting solutions include ClickCaster, Odeo, Podblaze and PodOmatic. Some tools allow beginners to make podcasts using only a microphone and a web browser. Once you have a completed podcast, you can make it available from your own web page as well as through a variety of search engines, such as Google, MSN and Yahoo!. An informative podcast can add a personal and engaging touch to your online marketing plan.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the August 2006 print edition of Entrepreneur with the headline: A Nod to Pods.

Loading the player ...

How to Stand Out in a Crowded Marketplace

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
5 Key Characteristics Every Entrepreneur Should Have
3
14 Books Every Entrepreneur Should Read in '14
4
Steve Jobs' 13 Most Inspiring Quotes
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now