Stock Trek

Kling-on To Your Profits

To make the most of their investment dollars, value investors buy when stocks are out of favor and prices are low. Experts are used to a buy-and-hold strategy, sometimes holding and holding and holding, while it seems like the momentum investors are having all the fun. For some value investors, it's almost a point of honor, like not leaving the field of battle until you've won. So when do you sell? There's an old adage on the street of dreams: Buy on the bad news and sell on the good. For value investors, this adage should become a mantra, though many lack the nerve to do more than chant it. Jackson notes that if you can identify a cheap stock, you should be able to verify appreciated value. "If you're buying stocks at 50 cents on the dollar, when [the stock's value] gets to dollar-for-dollar, sell," he says.

Are the principles of value investing alien to you? No one is suggesting the value style should be the only one determining your portfolio. Like a good starship crew, diversity breeds satisfaction. What kind of investor are you? Kirk Kazanjian, author of Wall Street's Picks for 1998 (Dearborn Financial Publishing), says: "You can spot a value investor a mile away buying what everyone else is trying to sell. They look for stocks making new lows instead of those making new highs. Value permeates their lives--they don't spend a lot on cars, houses or clothes." If this describes your lifestyle, maybe value investing is right for you.

Nonetheless, where the market is headed is anyone's guess. Falling interest rates, slowing economic growth and lower corporate profits are conditions that generally favor growth over value. Big earnings increases and economic expansion generally favor value over growth. Not sure what the world is coming to? Don't choose sides: Diversify between sectors and styles. In the long run, you may save yourself a lot of headaches.

Contact Source

Berwind Investment Management LP, (215) 575-2346,

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Stock Trek.

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