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Site Seeing

Hotels open their virtual doors for business.

No longer content to let their parent companies represent them on the Internet, many individual hotels are starting to create customized Web sites. Corporate travelers will probably be among the biggest beneficiaries of this cyberspace boom. Enhanced "designer" sites like the one posted by the Sheraton San Diego Hotel & Marina offer details that a hotel chain's main site can't.

For example, the Sheraton San Diego Web site ( includes information about accommodations, meetings, local dining and entertainment. It also lets visitors make reservations online.

Pegasus Systems Inc., an electronic hotel reservation company in Dallas estimates there are hundreds of individual U.S. hotel sites, and it projects double-digit growth for the next year. Business travelers can get a close-up view of hotels through these designer sites, plus check everything from reservations to account balances on frequent-guest programs.

Christopher Elliott is a writer in Los Angeles and a columnist for "ABC News Online."

Contact Sources

Hotel Vintage Park in Seattle, 1100 Fifth Ave., Seattle, WA 98101

Novotel New York Hotel, 226 W. 52nd St., New York, NY 10019-5804, (212) 315-0100

Pegasus Inc., (214) 528-5656,

Personal Growth Productions Inc., (888) MARS-VENUS

US Airways,

VTS Travel Enterprises Inc.,

Christopher Elliott is an Orlando, Fla., writer and independent producer who specializes in technology, travel and mobile computing. His work has appeared in numerous newspapers, magazines and online. You can find out more about him on his website or sign up for his free weekly newsletter.

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Site Seeing.

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