Perfect Fit

Flash!

Puppy love: Golden Books plans to release a new series of books next year spun from the most successful children's yarn of all time, The Poky Little Puppy.

... holy cow! America's most wholesome drink is getting a makeover, courtesy of Dean Foods Co. The company's moo-velous innovation? Milk Chugs: plastic, lunch-box-friendly bottles filled with--what else?--milk.

... wheels keep on turning: Mattel's Hot Wheels roll into their 30th anniversary this year. Expect licensing activity to speed up for these toy classics.

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Perfect Fit.

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