Perk Power

By The Numbers

The who, what, when, where, why and how of Dun & Bradstreet's small-business survey.

Dun & Bradstreet surveyed 503 small-business owners and senior executives by telephone for its first-quarter 1998 Small Business Hot Topics Research Report on employee issues. The businesses were randomly selected from a database of U.S. businesses located throughout the country.

Almost all had 25 or fewer employees; the largest employed 100. Half were women-owned, and minorities owned nearly one in four. The largest number of companies were in business services and retail, with smaller numbers in the manufacturing, construction, professional services, financial and wholesale fields.

Contact Sources

Northwest Business Group Inc.,

Stonyfield Farm Inc., 10 Burton Dr., Londonderry, NH 03053, (603) 437-4040

Technology Resource Alliance, (703) 277-7710,

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Perk Power.

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