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*Exhibiting at Tradeshows by Susan Friedmann (Crisp Publications), (800) 442-7477

*Expert Exhibitor: The Annual Guide to Successful Trade Show Strategies & Tactics (Exhibitor magazine, Exhibitor Magazine Group), (507) 289-6556

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This article was originally published in the August 1998 print edition of Entrepreneur with the headline: On With The Show.

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