Entrepreneurs believe scrapbooking will continue to expand to an even wider audience as new variations on a theme offer something for everyone. "From what I've read, [the trend is toward] more variety," says Nash. "[In addition to scrapbooks,] we'll see more memory boxes, small books and journals, collages with photos and so forth. These projects might appeal to those with a more artistic side and those for whom the traditional just won't do."
Bearnson at Creating Keepsakes Scrapbook Magazine sees no end in sight. "This is such an exciting field," she says, "and what's great for retailers and for companies that make scrapbooking products is, it's a consumable industry. When I use up the paper I bought for my scrapbooks, I need more paper. When I use up my stickers, I need more stickers. There are more and more `toys' on the market [every day] targeting scrapbookers. And, of course, people are never going to stop taking pictures."