Watch & Learn

Food For Thought

News, facts and figures to spark ideas for new and better businesses.

Big wallets on campus: They're young, hip and acquisitive. College students are spending more than ever, reports Baltimore-based communications firm Campus Concepts--$90 billion per year, to be exact. More than half of all full-time students own cars and computers, and two-thirds pack credit cards, according to the Student Monitor, a market study of college students.

Faster food: Say goodbye to gooey concoctions that take hours to prepare. Proving quick, easy and ethnic are today's cooking buzzwords, this year's Pillsbury Quick and Easy Bake-Off winner, "Salsa Couscous Chicken," hailed from the 30-Minute Main Course category.

Stairway to heaven: Sales of religious and inspirational products have climbed more than 40 percent in the past six years, creating a $4.6 billion industry. Projections for 1998 say books will lead sales (44 percent), followed by audio, video and software products (32 percent) and stationery and giftware (24 percent), according to market research firm FIND/SVP.

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This article was originally published in the August 1998 print edition of Entrepreneur with the headline: Watch & Learn.

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