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Start Me Up

Getting in on the profits.

Despite heavy competition from Microsoft, don't count Netscape out. It still produces an industrial-strength browser that's now free (http://www.netscape.com). And check out Business Journal (http://home.netscape.com/netcenter/businessjournal), Netscape's start page for businesses. Every ISP is scrambling to produce start pages rich with content--the prize is advertising dollars, and the biggest hit counts go to pages that automatically load when a user signs on.

Netscape is a keen player in this quest, and Business Journal is a winner. It's easily customizable, and with a few mouse clicks, you'll be greeted whenever you sign on with "My News" (your personal newspaper). A premium version ($3.95 per month) is available, but for many users, the free edition offers the right amount of information at just the right price.

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This article was originally published in the August 1998 print edition of Entrepreneur with the headline: Start Me Up.

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