Here Come The Profits

The Best-Laid Plans

Like most wedding consultants, Marino and McCammon-Link and her mother offer three levels of service: full planning, partial planning and day-of-the-wedding coordination. "[A couple] may come to me and say they need a site, a photographer, a florist, a cake, a disc jockey, transportation, everything," Marino says. "[Other times,] they say `We have our site and photographer, but we're overwhelmed [by the rest]. Can you help?' I also provide day-of-the-wedding coordination for couples who've done all their planning and just need someone to execute the wedding."

Marino's fees range from $750 for day-of-the-wedding services to 15 percent of the wedding budget for full-service planning. The cost for partial planning depends on which services are included.

As a start-up, McCammon-Link and her mother limit themselves to two full-service weddings per month, generating monthly revenues of approximately $1,500. She also does partial planning and sells invitations, flower girl baskets, guest books, favors, disposable cameras and the like.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Here Come The Profits.

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