Here Come The Profits

With This Ring...

The next step for novice consultants is finding brides-to-be. McCammon-Link and McCammon as well as Marino found their first clients through professional wedding consultant associations. They also rely on advertising in the Yellow Pages and bridal magazines, and Marino participates in a couple of community bridal shows every year. Referrals from satisfied brides are important, too; many future brides first encounter wedding consultants at friends' weddings.

Given the low start-up costs and growing demand, wedding consultation presents a great opportunity for enthusiastic entrepreneurs. If you have a talent for planning special events, start compiling your list of sites and suppliers. You'll soon be booking your first wedding, then helping couples make their wedding day an event to remember.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Here Come The Profits.

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