All Aboard

Express Yourself

Check out the latest in relationship marketing: business greeting cards. Manners never go out of style, especially in the world of business--and now a bevy of companies offer this quick, easy way to stay in touch with your customers and contacts. You can find creative cards for every occasion, whether to follow up on a sales call, inform your clients of new products or gently prod for referrals.

Instead of saying it with flowers or time-consuming telephone conversations, business greeting cards do the talking in a memorable (and often humorous) way. Con-sider this genteel approach to collections, from Corporate Papers in Williamstown, Massachusetts: a delicately tinted photo of an antique shop, accompanied by the text: "Speaking of antiques, we found your `outstanding' invoice in our records." (For catalog information, call 413-458-2236.)

Other card companies worth a look: Introknocks Corp. (http://www.introknocks.com) and Conceptual Thinking Inc. (http://www.conceptualthinking.com), which let you order business greeting cards online.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: All Aboard.

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