World (Wide Web) Travelers: Surf's up! Join the wave of travel-related companies staking their claims on the Internet. With just a few mouse clicks, one in four travelers last year made travel plans and reservations online--up from one in 10 in 1996, according to the Travel Industry Association of America.
They're, Like, Spending: One of consumerism's best-kept secrets? The mega-buying power of teenagers. Whether from baby-sitting or flipping burgers, the cash adds up--and teens are spending it. Measuring a massive $108 billion in 1996, teenage spending has increased every year since 1953, according to research firm FIND/SVP.
Dog's Best Friend: Pet lovers are always on the prowl for new ways to cater to their pets. According to the American Animal Hospital Association's Pet Facts '97-'98 survey, 33 percent of pet owners leave the radio or television on to entertain pets left home alone. Forty-one percent take pets on vacation, and 61 percent say pets join in their holiday celebrations. Despite these efforts, says the survey, most pet owners feel they could be doing even more.