All Aboard

Web Warning

Unsuspecting entrepreneurs are sometimes easy targets for bogus online business opportunities. The Federal Trade Commission (FTC) has stepped up its efforts to protect what it calls "Internet innocents" by offering a free consumer alert pamphlet, Net-Based Opportunities: Are Some Flop-portunities?

Recent cases the FTC has brought before the courts illustrate that while Americans are becoming more Internet-savvy, a little knowledge may not be enough. Under the guise of next-century technology, age-old pyramid and get-rich-quick scams are luring those eager to cash in on the Web's global reach.

The tip-off to a rip-off? Quite often, says FTC attorney Tracy Thorleifson, it's extravagant earnings claims. "If it sounds too good to be true," says Thorleifson, "then it probably is." To request Net-Based Opportunities and other FTC publications, visit http://www.ftc.gov

Contact Sources

Leisure Trends Group, (888) 732-7373, ext. 104, info@leisuretrends.com

The Seminar Center, (212) 655-0077, http://www.seminarcenter.com

Ski/Surf Shop, 1765 Artesia Blvd., Manhattan Beach, CA 90266, (310) 379-2312

SnowSports Industries America, (703) 556-9020, siamail@snowsports.org

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: All Aboard.

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