Currency Events

Testing The Waters

Global program lets you try new markets.

It's a question all too familiar to mail order entrepreneurs seeking global expansion: Will my products sell overseas? Until now, it's remained a difficult one to answer.

But that's all changed since the U.S. Postal Service (USPS), along with the Direct Marketing Association, launched the New Market Opportunities Program. The program offers the first complete global market test package for a single price.

For $22,000 ($17,000 if you choose Canada), mail order businesses get a test run in their choice of selected countries. This includes services such as translating order forms, compiling demographic and mailing list information, and evaluating results.

"We need to look beyond our own shores," says Bob Michelson, manager of mail order for the international business unit of the USPS, "and participate in the rapid growth of direct marketing around the world." For more information, call (800) THE-USPS, ext. 2097.

Contact Source

Iridium North America, (800) 281-0043,

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Currency Events.

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