Child's Play


Turkey, cranberries . . . and "Rugrats?" You bet. Just in time for the Thanksgiving holiday, the animated children's program "Rugrats" is scheduled to hit the big screen . . .

. . . Going, going, gone? At press time, the home run record of baseball's Roger Maris was within striking distance of Mark McGwire. Other players--Ken Griffey Jr. and Sammy Sosa--could also beat Maris' 61 dingers, but the smart bet is on McGwire. Naturally, any home run king is expected to become licensing royalty.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Child's Play.

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