Making Overtures

Ask Around

W ant to know why visitors stop at your Web site--and why they buy? Try asking them--they just might give you the information you need to achieve greater success. Sure, customer surveys are known for being expensive, but they're not when you're doing much of the survey creation yourself. Costs are further minimized by using the Net as your chief tool for contacting customers.

At least that's the promise of NetReflector's InstantSurvey (http://www.instantsurvey.com), which has concocted an online tool to help small-business owners get the feedback they need. Survey setup requires little technical know-how, and the cost for a completed survey can be as low as $40. Templates are available for simple, easy-to-create surveys, but there's plenty of freedom to create customized surveys, too. Once responses come in, NetReflector organizes the data into a detailed report and also provides the raw responses for your review. Skeptical? Visit its Web site--a free trial survey of up to 25 people is yours for the asking.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Making Overtures.

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