Making Overtures

Shop Talk

T hink setting up an online retail shop is too complicated and expensive? For an easy, low-cost solution, check out GeoCities' new GeoShops program ( GeoShops merchants get 15MB of server space, a personal URL, unlimited e-mail aliases, and access to all the tools used by the more than 1.5 million GeoCities "residents" to set up personal Web sites. The price? Just $24.95 per month, plus a $100 fee to register your domain name. A credit card merchant account is available for a $120 setup fee plus a monthly charge of $80, or $40 plus 5 percent of transactions, whichever is higher.

GeoCities is betting that GeoShops will be a winner--it projects that participating shops together will do about $10 million in sales in their first year. Indeed, traffic will be high--GeoCities gets more than 650 million page views per month and ranks among the most-visited sites.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Making Overtures.

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