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Inside Information

What makes a venture capitalist tick?

To separate itself from the growing pack of companies creating software programs and Web sites that help entrepreneurs find venture capital, DataMerge Inc. is honing its investigative reporting skills. The company's VentureTrack 2000 CD-ROM goes beyond the norm, delving into what motivates more than 500 venture capitalists to fund companies.

DataMerge uncovered the reasons venture capitalists funded deals by interviewing the investors, as well as people who had obtained financing from them, says founder Spencer Kluesner. The result? VentureTrack 2000, which is ideal for high-growth companies seeking $1 million to $5 million, according to Kluesner. There are several versions available; the edition tailored to entrepreneurs ($149) includes venture capitalist contact information, investment criteria and an overview of their portfolio companies as well as investor search software.

Also available are detailed Inside Tracks, lengthy profiles of selected venture capitalists. Each includes information on the venture capitalists' past investments, why they like or dislike deals, and what to say when trying to obtain funding. The profiles, which must be purchased separately for $50 each, also reveal how much money companies received and at what stage of development, and features articles explaining the venture capital process.

The unabridged edition of VentureTrack 2000 includes an unlimited number of Inside Track profiles and costs $695. For details, call (800) 580-1188.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Inside Information.

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