Game Over

Stop The Presses

Money-saving tips straight from the printer's mouth.

For most companies, printing is an unavoidable, ongoing expense. But there are ways to reduce costs while maintaining quality. Keith Harris, president and owner of Guaranteed Forms, Labels, Commercial Printing in San Diego, offers these tips:

  • Proof, proof and reproof. It may seem like a time-consuming nuisance, but that's better than having the job come off the press with mistakes. Also, never sign the proof without checking it thoroughly. If a mistake slips through and you've approved it, you'll have to pay the reprinting costs.
  • Evaluate your forms. Make sure they're as functional and efficient as possible. Are you using a six-part form when a four-part one will do? Could two or three different forms be combined to save costs?
  • Print only what you'll use in a reasonable time. Ordering enough brochures or forms to last a few months rather than a year or more means less money tied up in printing expenses, more storage space and a reduced risk of the materials becoming obsolete.
  • Ask your printer what you can do to reduce costs. Sometimes something as simple as providing the artwork in a different format can make a substantial price difference.
  • Don't make your printing decision based solely on price. "You can always find a better price," says Harris. You should also consider quality, consistency, service and support.
  • Match your needs to the printer. Learn about its capabilities: If your projects are varied, you may need more than one printer.

Contact Source

Guaranteed Forms, Labels, Commercial Printing, 8145 Ronson Rd., San Diego, CA 92111, (619) 571-1620

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Game Over.

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