Soft Sell

Next Step

  • The Fast Forward MBA in Marketing by Dallas Murphy (Wiley) is a compact reference book packed with definitions, explanations, applications and limitations of both basic and advanced modern marketing techniques.
  • Guerrilla Marketing by Entrepreneur columnist Jay Conrad Levinson (Houghton Mifflin) is the classic how-to marketing handbook for the resource-strapped small-business owner.

Contact Sources

Dun & Bradstreet Corp., 1 Diamond Hill Rd., Murray Hill, NJ 07974, (908) 665-5694

The Geek Squad, (612) 343-GEEK, http://www.geeksquad.com

The Herman Group, (336) 282-9370 ext. 12, http://www.herman.net/joyce

Strategic Business Intelligence Inc., (312) 226-2100, mariath@interaccess.com

Top of the Tree Baking Co., (603) 434-2743, http://www.gordonpies.com

« Previous 1 2 3 4 5 6 7 8 Page 9

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Soft Sell.

Loading the player ...

Mike Rowe From 'Dirty Jobs': Don't Follow Your Passion, Live It

Ads by Google

Share Your Thoughts

Connect with Entrepreneur

Most Shared Stories