Soft Sell

Next Step

  • The Fast Forward MBA in Marketing by Dallas Murphy (Wiley) is a compact reference book packed with definitions, explanations, applications and limitations of both basic and advanced modern marketing techniques.
  • Guerrilla Marketing by Entrepreneur columnist Jay Conrad Levinson (Houghton Mifflin) is the classic how-to marketing handbook for the resource-strapped small-business owner.

Contact Sources

Dun & Bradstreet Corp., 1 Diamond Hill Rd., Murray Hill, NJ 07974, (908) 665-5694

The Geek Squad, (612) 343-GEEK,

The Herman Group, (336) 282-9370 ext. 12,

Strategic Business Intelligence Inc., (312) 226-2100,

Top of the Tree Baking Co., (603) 434-2743,

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Soft Sell.

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