This ad will close in

Just Say Yo

Yo for it, top this, unstoppable you.

In a blast from the past rivaling the popularity of video games, classic toys are rolling into the marketplace at warp speed. Leading the pack is the yo-yo: the wheel-on-a-string rumored to have existed since 500 BC.

TV commercials on kid-geared channels like Nickelodeon have boosted industry sales, but demonstrations and competitions are credited with sustaining yo-yo fever nationwide. Middlefield, Ohio-based Duncan Yo-Yos ships thousands of yo-yos weekly, and sales have quadrupled in the past two years, says Mike Burke of Duncan Yo-Yos. The company's latest marketing tool: lesson plans for middle schools, where yo-yos help teach principles of science.

"Today's yo-yos aren't just cute toys," says Lori Northcutt, 33, owner of Phoenix-based The Yo-Yo House. "They're sports equipment."

Northcutt was moved to spin off The Yo-Yo House when, during the 1997 Christmas season, she noticed yo-yos were accounting for more than half the sales at her educational toy store, Brainstorms. When retail space freed up nearby, Northcutt moved fast to open The Yo-Yo House and, between the two stores, sold 20,000 yo-yos last Christmas alone. Since then, she's added San Diego and Chicago locations of The Yo-Yo House.

Page 1 2 3 4 5 6 Next »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Just Say Yo.

Loading the player ...

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Ads by Google

0 Comments. Post Yours.