Just Say Yo

Food For Thought

Make it snappy: The most neglected room in the house may be the kitchen, as time-pressed consumers continue to seek food preparation shortcuts. By 2005, predicts a study by international management consulting firm McKinsey & Co. Inc., many Americans will have never cooked a meal from scratch.

Walk this way: Walking was the exercise of choice for more than 76 million Americans in 1996--a 31 percent increase over the previous decade, the National Sporting Goods Association reports. (For more sports trends, visit http://www.nsga.org)

Who's online?: When it comes to the Internet, the African-American consumer market remains largely untapped. A study by Vanderbilt University reports 29 percent of African-Americans own home computers, compared with 44.3 percent of whites. However, African-American families surveyed were nearly twice as likely as whites to plan to buy a home computer in the next six months.

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Just Say Yo.

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