Working-Class Dog

Heard On The Street

  • Screen test: Entrepreneurs worried about filling staff vacancies in today's tight labor market are getting a helping hand from Redwood City, California-based employment services company Adecco Inc. Inspired by the popularity of ATMs, Adecco is placing interactive job-search kiosks in shopping malls and universities nationwide. Guess this gives businesses a hire power.
  • How Gap Inc. spent its summer vacation: Betting that consumers really do want their khakis to swing, the San Francisco-based casual clothing giant tested the home-delivery concept "gap to go" in New York City and the Hamptons over the summer. Whether this Manhattan project will be played out in other cities remains to be seen.
  • Chew on this (just not before bedtime): America's love affair with caffeine continues, thanks to Wrigley's recent introduction of caffeinated chewing gum. Add "Stay Alert" to a market that already boasts caffeine-enriched soda, coffee and water. This innovation could very well jolt the gum industry.

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Working-Class Dog.

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