Browsing For Dollars

Seeing Is Believing

Though you can do many things on the Web, sending a Web page directly to a colleague, customer, or friend for their review has been a frustrating process. It's easy enough to send the URL as a hot link--but will your intended receiver click on it? Of course, you can print out the page and fax it--but that's expensive, slow and most likely will show only in black and white. You could always grab the text only, then paste it into an e-mail message. But that misses the multidimensional point of the Web, which is inherently a graphic medium.

What's the solution? Try Hot Off the Web ($49.95), a clever program that grabs a Web page--including all its graphics--then stows the page and its elements as a self-extracting ZIP file. Even better, Hot Off the Web lets you create "digital stickers"--stick 'em notes--that can be pasted on the Web page. A click lets you include this file as an e-mail attachment; another click is all it takes to view the file on the receiving end. The recipient doesn't need Hot Off the Web to view the site; any Web browser should suffice to display the pages. Free trialware is available at the Web site (http://www.hotofftheweb.com).

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Browsing For Dollars.

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