We've only touched on a few ways to promote your site to the masses and to targeted groups. But there are plenty more ways to go about it (we'll cover them in future columns). As small businesses become more Web-savvy, they're learning that the world of Web promotion, marketing and advertising is a vast one that can provide great opportunities to get their products on the virtual shelves.
Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at email@example.com.