We've only touched on a few ways to promote your site to the
masses and to targeted groups. But there are plenty more ways to go
about it (we'll cover them in future columns). As small
businesses become more Web-savvy, they're learning that the
world of Web promotion, marketing and advertising is a vast one
that can provide great opportunities to get their products on the
Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at email@example.com.
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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Hit List.
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