Entrepreneurs Anonymous

Teen Scene

Boomer babies are big spenders.

The baby boomers' babies are growing up and taking over--taking over a hefty market share, that is. Find the trend teens cherish most, and that flock of unruly teenagers that used to drive you crazy may just drive you to profits. Here are some important facts:

*Teenagers have been growing in number since 1993, and current figures of 30.8 million will continue to increase until the teen set reaches 34.9 million in 2010.

  • In 1997, teenagers spent $122 billion.
  • Teenagers influence $139 billion of parental sales annually.
  • More than 50 percent of teens purchase the same brand on two out of three shopping trips, across all brand categories.

Contact Sources

Dee Helfgott & Associates, (760) 772-3335, coachDHA@aol.com

Pier & Associates Ltd., 300 W. Washington, #1418, Chicago, IL 60606-2002, (312) 629-8443

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Entrepreneurs Anonymous.

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