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Down To A Science

Concocting a winning franchise formula.

Good chemistry can spark a chain reaction that has some pretty spectacular results. Certainly, Steven Speilberg and Albert Einstein could attest to that. But when good chemistry is mixed with a little razzle-dazzle and some sound business judgment, the result is a successful franchise--The Mad Science Group.

The Mad Science Group, the top-ranked children's learning program franchise in Entrepreneur's 1998 Franchise 500®, is a Canada-based franchise conceived in 1985 that teaches its franchisees how to provide "edutainment" to groups of children who delight at a staged science show lasting 60 to 90 minutes. The fun starts when instructors, who are trained by the franchisee, work with flash paper, lasers, cotton candy machines and various other props to elicit laughs as well as illustrate scientific principles. Corporate presentations and birthday parties are good venues for Mad Science franchisees, as are the weekly Mad Science after-school programs that are taught in eight-week stints.

Todd Maddocks is a franchise attorney and small-business consultant. You can reach him at

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Down To A Science.

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