Ice cream giant Carvel Corp. plans to open 40 to 50 new franchise units by year-end in an attempt to make the company's products more accessible through sales at supermarkets and kiosks by allowing franchisees to become distributors.
"We now have a program that allows a franchisee to operate a production facility or master unit and supply other locations within the same area," says Greg Demadis, vice president of retail operations for Farmington, Connecticut-based Carvel. "This allows franchisees to expand into different facilities."
Carvel has also introduced a new ice cream cake it plans to market for childhood occasions such as first tooth and learning to ride a bike. The company is also working on a new logo design and store décor, hoping consumers will take a second look at its ice cream cakes. For franchisees, the new décor will foster greater store-to-store consistency, and the new cakes will allow Carvel to satisfy more consumers.