Myth vs. Reality

Myth #2:

You have to flip a lot of burgers to make it in franchising.

Becoming a franchisee no longer means you have to ask "Do you want fries with that?" The real growth in franchising in the 1990s has been in specialized service providers--especially business-to-business and homebased--and not in fast-food restaurants. Franchising has spread into other industries and professions. With pet-sitting services, real estate brokerages and funeral homes now being franchised, the burger image is fading fast.

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Myth vs. Reality.

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