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O, Pioneers!

The companies that helped define franchising success.

Like the wild west, franchising has a hearty share of pioneers: entrepreneurial companies that have broken ground in their industries, claimed impressive territories, lassoed lots of consumers and, most important, survived the onslaught of competitors.

But don't mistake these companies for old-timers content to sit back and reminisce about the early days of franchising. These pioneers are constantly seeking innovative ways to improve their systems and meet consumer demand as they face the new millennium.

As a result of their steadfastness, these franchises have become household names not only among consumers but also with prospective franchisees seeking a tried-and-true trail to success. To introduce you to these grandfathers of franchising, we've talked to Taco Time International and AAMCO Transmissions, two companies that have been franchising since 1961 and 1963, respectively.

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: O, Pioneers!.

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