Danger Zone

Benefits Of A Well-Managed Crisis

  • Increased visibility and name recognition
  • The opportunity to show the competency and leadership of the business owner
  • Improved relationships and stronger bonds with those people important to the business' success
  • Changes made in the business that are necessary for its long-term success

Source: The Crisis Counselor

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This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Danger Zone.

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