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Danger Zone

Common Crisis - Management Mistakes

  • Failing to plan in advance
  • Ignoring warning signs
  • Making decisions too slowly
  • Failing to communicate with employees and managers
  • Failing to prepare information materials in advance
  • Not obtaining input, feedback and questions from people important to the business' success
  • Failing to return phone calls from those inquiring about the situation
  • Saying "no comment" to media questions
  • Being unwilling to make necessary adjustments
  • Being misleading or dishonest

Source: The Crisis Counselor

Contact Sources

Caponigro Public Relations Inc., (248) 355-3200,

Rocket USA Inc., fax: (708) 524-9664,

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This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Danger Zone.

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