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Allied Forces

Communications experts team up to win contest.

Not every company treats its employees to a cruise in the Bahamas--but then, Moorestown, New Jersey-based The RE/COM Group Inc. isn't just any company. This year's winners of the Office Depot/Entrepreneur Magazine Small Business Owner of the Year contest pride themselves on going above and beyond the expectations of clients and employees alike.

"We have three rules in this company," says co-owner Paul Ferraro. "Number one, we communicate. Number two, we trust. And number three, we have fun."

Fun? OK, so maybe you wouldn't expect a value-added reseller of voice and data communication hardware to be the most fun-loving company on the block. Nonetheless, RE/COM's owners--Ferraro, 42, Eric Williams, 32, and Bernie Mikula, 34--clearly walk the walk. How so? In addition to sponsoring employee trips to Orlando, Florida, and the Bahamas, the entrepreneurial trio converted part of their company's warehouse into a recreational area--complete with pool table, dartboard and Ping-Pong table. What's more, there are plenty of RE/COM outings to movies, ballgames, concerts and the like. "It gives you the chance to see [your employees] in a totally different light," observes Ferraro.

Make no mistake, however: The RE/COM Group is completely serious--and completely committed--to doing the best work possible for clients such as America Online Inc. and The Seagram Co. Ltd. "Our creed is integrity above all," says Ferraro. "We want to do right by competitors, customers and vendors."

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This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Allied Forces.

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