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Bigger And Better

Want to take your invention to the next level? Successful entrepreneurs show you how.

Throughout the past year, we've focused on a variety of tactics inventors can use to establish a foothold in the market. However, some of the inventors we've featured this year have done much better than that: They're on their way to growing substantial businesses. These inventors succeeded because they followed three key guidelines when introducing their products:

1. Keep your momentum strong.

2. Sell new products to a distribution channel familiar with your business.

3. Make sure your product has visual appeal.

This month, we're revisiting three successful inventors we've interviewed in the past to find out how they used these strategies to reach even greater sales.

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This article was originally published in the December 1998 print edition of Entrepreneur with the headline: Bigger And Better.

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