Calendar Girls

Buddy System

For the three partners--who still have no employees--it's not just about distributing information, but also about sharing the ups and downs of business. "Staying motivated can be a problem for any business," says Rumbach, 41. "The partnership gets us through those times."

"This has always been part-time for all of us, but we've managed to juggle it with everything else," says Jones, who speculates the business might not have survived if one person had tried to do it all. "Lots of times, one of us would get too busy with other things, like work or kids, and eventually the other two would say `Hey, remember this company we own?' We keep each other involved because we all like it so much."

Not to mention their obvious affection for one another: "The first decision I made was the best one--choosing my partners," Frazier says. "We fit so well together."

That's despite the fact that they mostly keep in contact by phone and fax. "It was definitely more fun working face-to-face, and we got a lot more done," says Frazier, who left Denver last year to move to Connecticut. "But we're all willing to make the extra effort it takes to work together, even though we live so far apart."

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This article was originally published in the December 1998 print edition of Entrepreneur with the headline: Calendar Girls.

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