Calendar Girls

The Postpartum Years

These days, the pregnancy years are mostly behind the three entrepreneurs. Rumbach gave birth again this year, but overall, "the pregnancy calendar gals have moved on to later stages of life," says Jones. And they're looking to those stages for material.

Frazier says she's considering the possibility of a women's health-related product, although it might not be a week-by-week calendar. "It would probably be more of a monthly planner, with thoughts on how your body and outlook might be changing," she says. Alternately, a long-postponed calendar for the toddler years might finally make its appearance.

But the partners also have a different expansion route in mind. To date, distribution of their products has largely been limited to the United States. But since they've translated the calendar into Spanish for markets in the Southwest, the Linholm team now wonders how that product might give birth to a whole new market--in Mexico. After all, Frazier notes, "Pregnancy doesn't change much from one country to another."

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This article was originally published in the December 1998 print edition of Entrepreneur with the headline: Calendar Girls.

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