By G. David Doran
Franchisors are seeking creative venues to battle saturation. Melbourne, Florida-based Kinderdance International Inc. is definitely innovative: Who else but McDonald's can claim outlets at high-caliber locales such as the Kennedy Space Center and Walt Disney World in Florida, and the World Trade Center in New York City?
Devin McHugh, a Kinderdance franchisee for 11 years, was teaching in about 12 different locations per week in Brevard County, Florida, when she got a call from the director of the Kennedy Space Center's Childhood Development Center. The director had heard about the mobile dance and movement program for children ages 2 through 8 and wanted McHugh to teach at the center. "Kennedy is an extremely large facility, but it is run well. Our program fit right in," says McHugh.
The sprawling 84,000-acre space-flight complex may be intimidating to some, but McHugh saw an opportunity. "The more kids we can reach, the better," she says.