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On the Go

Good Connections

By Natasha Emmons

Looking for a way to take advantage of the Internet explosion, but you're not exactly a techie? With The Internet Yellow Pages Inc., you can become an official "Internet consultant" even if you don't know the difference between a mouse and a modem.

Internet Yellow Pages consultants sell ad enhancements to the 16 million businesses in the national Internet Yellow Pages. Consultants give listed businesses the option to add animation to their ads, for example, or to be listed first when users do a search of the database. Advertisers can even choose to sell their merchandise directly through a link to their own site. And unlike the traditional, printed Yellow Pages, businesses advertising in the Internet version can update their ads as often as they like.

"The beauty of the Internet Yellow Pages is that you have a national directory that can [connect] you to local advertisers," says Michele Erard-Coupe, president and CEO of Chester, New Hampshire-based Internet Yellow Pages.

Trainees pay between $995 and $5,500 for the initial sales instruction, which includes a manual, practice selling ads, and even personal coaching, depending on the package chosen. There are no territory restrictions, so consultants can sell ads anywhere in the United States.

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This article was originally published in the November 1997 print edition of Entrepreneur with the headline: On the Go.

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