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Coming Attractions

Franchise trends: What's hot. What's not. What's next.

Like any great awards show, this year's Franchise 500® was full of well-earned victories, as well as a few surprises. Kudos to the brothers at Yogen Früz, this year's breakthrough winners at No. 1, proving that truly entrepreneurial franchisors can not only compete with the McDonald's Corp.s of the world, but can even surpass the grandfathers of franchising.

And while not all the news was so dramatic, we did come away with a good impression of what's going on in franchising--what's hot, what's not, and what trends are making a surprise comeback.

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Coming Attractions.

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