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Do You Want To Know A Secret?

Listen up as top franchisees reveal how they got to where you want to be.

Time well spent: John Trometer, John Gosik, Judy Gosik and Gus Trometer researched the market for a year before opening their muffin and bagel franchise.

Too often, the idea to start a business remains just that: an idea. Unless the right ingredients are in place, the important transition from idea to reality rarely occurs. But just what are those ingredients, those precise elements that can transform the average Joe into the next great franchisee?

We decided the best way to find out was to go straight to the source--successful franchise owners. We asked them to reveal their secrets, tell us their tales and give us some advice along the way. Read on, and learn what it takes to turn a franchise dream into the real thing.

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Do You Want To Know A Secret?.

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