Do You Want To Know A Secret?

Slice of Success

Names and ages: Brian Anderson, 31; Robert Anderson, 55; and Gloria Anderson, 52

Franchise name and description: Anderson's Mountain Mike's Pizza is a pizza parlor.

Franchise location: Concord, California (two locations in Concord and one in Walnut Creek)

Opened: 1994

1999 sales projections: $1.25 million

Wheeling and dealing: Brian Anderson used to deliver pizzas for two pizza parlors in Concord. Now he owns them with his parents, Robert and Gloria, thanks to a lot of research, some business savvy and just plain grit. Having owned small yet profitable gardening, Christmas tree and pumpkin businesses, Brian realized his first love was the pizza parlor business. He considered 15 to 20 other franchises before choosing Mountain Mike's. With the help of some promotional events, including pizza giveaways and community projects, his Concord locations are now recording healthy sales.

Slice of success: Although he's owned successful independent businesses, Brian recommends that first-time business owners take the franchising route instead. "You'll do much better with a franchise," says Brian. "You have to find somebody who knows about the business to help you."

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Do You Want To Know A Secret?.

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