Do You Want To Know A Secret?

Hunger Pangs

Names: Judy and David Greenwood

Franchise name and description: Taco John's is a Mexican fast-food restaurant.

Franchise location: Havre, Montana (with 10 additional restaurants in Montana and North Dakota)

Opened: 1972

1999 sales projections: An increase of 5 percent over 1998 sales

Hunger pangs: After moving from Albuquerque, New Mexico, to Havre, the husband and wife missed the Mexican food they'd enjoyed in New Mexico. Noting a scarcity of good Mexican restaurants in the area, the Greenwoods decided to open a Taco John's franchise to serve the food they missed so much.

Ingredients for success: Judy says creating a good relationship with the franchisor and a balanced franchise contract that protects both the franchisor and franchisee is the best way to cook up a strong business. "We've been blessed with good managers," she adds. "They've allowed us to expand our stores."

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Do You Want To Know A Secret?.

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