Do You Want To Know A Secret?

Father Knows Best

Name and age: Joe Doro, 43

Franchise name and description: Coit Drapery and Carpet Cleaners is an in-home cleaning service.

Franchise location: Buffalo, New York (with three additional locations in Syracuse, Rochester, and Albany)

Opened: Doro's father bought this Coit franchise in 1965.

1999 sales projections: $3 million

Father knows best: A third-generation dry-cleaner, Joe Doro was born into the business. He credits his entrepreneurial father for getting him started.

Playing both sides: While Doro operates the independently owned Doro's Dry Cleaning Co. Inc. in addition to his Coit franchise, he acknowledges the advantages of being part of a system: "Being a franchisee gives you an edge on the learning and operational curve."

Best advice: "You've got to come up with a vision or a goal for where you're going," says Doro. "And whether a franchise works or not depends on whether it fits into your primary aim."

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Do You Want To Know A Secret?.

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