Where It's At

The year's hottest marketing trends to get your sales sizzling.

Effective marketing is of the moment--yesterday's ideas won't do. So which trends are of this moment? Read on.


Gayle Sato Stodder is co-author of Young Millionaires Reveal Their Secrets (Entrepreneur Media Inc.).

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Where It's At.

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