Top This

Urning A Living

ConsumerCasket USA stores aren't as ubiquitous as Starbucks--yet. But as the population continues to age, who knows? Founded by a former funeral director, the 3-year-old company sells caskets, urns and other funeral-related products directly to consumers through retail locations, catalogs and the Internet, eliminating the outrageous price markups often charged by funeral homes.

Total start-up costs average $200,000. For more information, call (800) 480-9675 or visit

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Top This.

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