Book Smarts

*Thomas Food Industry Register (Thomas Publishing Co.): lists manufacturers in the food industry

*Moody's Bank & Finance Manual (Moody's Investors Service): information on banks and financial institutions

*Ward's Business Directory of U.S. Private and Public Companies (Gale Research Co.): companies ranked alphabetically and by geographic area with information on sales, executives and number of employees

*Chain Store Guide series (Business Guides Inc.): guides on chain restaurant operators, food service distributors, discount and general-merchandise stores, department stores, and mail order firms

*Market Profile Analysis (Financial Services Group of Donnelley Marketing): demographics by ZIP code for population, banks and companies

*Pratt's Guide to Venture Capital Sources (Venture Economics Inc.)

*Standard Rate and Data Service publications: guides to advertising media including consumer magazines, business publications, direct marketing, newspapers, radio and TV

Contact Sources

Newport Beach Public Library, (949) 717-3800 ext. 2,

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