Combat Zone: Blame it on Oscar front-runner "Saving Private Ryan" or G.I. Joe's enduring popularity, but camouflage clothing and accessories are a hit with today's kids.
The Hole Truth: Despite their fatty reputation--or maybe because of it--doughnuts are enjoying a comeback. Chicago-based marketing research firm Technomic estimates industrywide growth at 3.9 percent for 1997, the most recent stats available. Meanwhile, the Dunkin' Donuts chain continues rolling with plans to open 1,000 new locations in the next three years.
Licensing Alert: Feature films are in the works for both Curious George and Dr. Seuss. Can merchandising be far behind?
Contact Sources
Basic Fun Inc., (215) 364-1665, genmail@basicfun.com
World Wrestling Federation, c/o Titan Sports Inc., 1241 E. Main St., Stamford, CT 06902, http://www.wwf.com
This article was originally published in the February 1999 print edition of Entrepreneur with the headline: Meatless Market.
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