Looking for a one-stop provider of search engine advertising programs? Check out Homestead Technologies' SearchLight service, which places ads for you on 20 different search engines, including Ask.com, Google, MSN and Yahoo!. A consultant helps you select keywords, develop ad copy, manage your budget, and conduct ongoing evaluations of your keyword selection and optimization. SearchLight estimates that a do-it-yourself campaign takes 30 hours to implement, while its service takes less than an hour. Depending on your click level, prices range from $29.99 to $99.99 per month.
Read more stories about: Getting traffic
Like this article? Get this issue right now on iPad, Nook or Kindle Fire.
This article was originally published in the January 2007 print edition of Entrepreneur with the headline: Ready for Search Engine Advertising?.
Ed-Tech Startups Aim to Reinvent Classroom